Raleigh Now

Project Abstract
Visitors come to downtown Raleigh every day for a variety of reasons, from shopping to attending conventions. Many downtown visitors may be unaware of events happening while they visit that they would be interested in attending. My proposed prototype addresses the challenge of attracting new visitors to destinations, focusing on the North Carolina Museum of History. Museums offer more than exhibitions, including a range of unique events. Making events in downtown Raleigh the focal point of a citywide system provides the museum (and other downtown destinations) with a way to reach out to new audiences.

Through a connected network of digital touchpoints, a flexible system recognizes relationships between and across events. This system lives through personal mobile devices and stationary kiosks placed in key downtown destinations. Kiosks provide visitors a means to find out what is happening throughout the day, including information about events, destinations, directions, and payment methods. Mobile devices operate in a similar manner, but allow individuals more flexibility for planning. It is hoped that focusing on events will open up visitors to destinations they had not thought about before, leading to lasting engagements.

Mobile Visitor Scenario
This sequence of images follows how a visitor could interact with the application to find an event that interests them as well as dinner, resulting in an schedule with directions.

Mobile Scenario page 1

Selecting a timeframe and viewing events in downtown Raleigh

Mobile Scenario page 2

Adding an event to the schedule and finding a restaurant

Mobile Scenario page 3

Reserving a restaurant and viewing the final schedule

Kiosk Visitor Scenario
This scenario shows how a visitor at the Raleigh Convention Center could find events and destinations, resulting in a schedule that could be sent to a mobile device. A more in-depth version of this scenario, which includes other kiosk-specific interactions, can be viewed as a pdf.

Final Prototype Display
The final prototype consists of an application architecture for mobile and kiosk platforms, the mobile and kiosk scenarios (mobile slideshow on an iPod touch), and selected downtown Raleigh site research. The final presentation poster is also viewable full scale as a pdf.

Mobile prototype

Mobile prototype

Poster detail explaining core concepts behind the project

Poster detail explaining core concepts behind the project

Final research findings, UI design and information architecture, project overview, and prototypes presented together

Final research findings, UI design and information architecture, project overview, and prototypes presented together