Design at IBM

My first foray into the professional world as a User Experience Designer was working on the IBM Digital Experience portfolio of products (2012-2015), anchored by WebSphere Portal and IBM Web Content Manager. This portfolio of products enabled building and optimizing complex enterprise websites and content. As a designer I worked a as a ‘generalist’ UX Designer on a small design team with projects spanning user research, general UX design, visual design, simple prototyping, and collaborating with software development teams to ensure implementations were aligned with product design.

Example screenshot of out-of-the-box web ‘portlets’ users drag and drop to the page to create rich, dynamic content. The toolbar interface was a product of collaboration by the full design team over the course of more than one year.

IBM Connect Research

One of the highlights during my experience at IBM was conducting user research at IBM Connect 2014, a conference focused on a portfolio of products that included WebSphere Portal and IBM Web Content Manager. During the day I had the opportunity to find out how companies were currently building teams and defining roles to create sites using WebSphere Portal. Alongside the research activities I also presented live demos of upcoming feature enhancements.

Persona cards and team categories were on hand for attendees to use as a starting point and included areas for customization.
Attendees mapped out roles, responsibilities and relationships within teams to explain how they used WebSphere Portal and IBM Web Content Manager currently.
Pain points (pink) and opportunities (green) were identified by attendees after completing the activity.